Aspiring Women in Leadership and Legacy

4th Annual Pack a Purse - Pay it Forward Campaign

This is the 4th annual Pack a Purse, Pay It Forward campaign for AWiLL (Aspiring Women in Leadership and Legacy).  The goal is to collect gently used purses, fill them with new essential items and distribute them to those in need in Edmonton.

The need is as great this year as ever, but due to Covid-19 restrictions, Pack a Purse, Pay it Forward will be as a fund-raising campaign only. All proceeds will be directed to organizations that support vulnerable women in the Edmonton area. Rather than collecting purses and packing them this year, for $20.00 you can purchase the essentials that are typically contained in a purse.

With the generous support of many donors and volunteers, AWiLL packed and distributed over 880 purses during its last campaign (October 2019).

This year’s campaign will run July 2 – October 25, 2020. Contributions will be presented to recipient organizations upon campaign conclusion.

AWiLL exists to empower the inherent leadership within all who identify as women while growing a network that will have lasting positive impacts on our families and communities.  They create opportunities for people to gather, share, and learn together through monthly leadership events and lessons, as well as through collaboration with other organizations. For further information, please visit or

What is Pack a Purse all about?  Watch our video below to learn more!

Thanks to all our Sponsors and Volunteers, this wouldn't be possible with out you!